Amazon announces date for next Prime Day: Here's everything you need to know about Prime Big Deal Days

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UPDATE: Sep. 15, 2023, 12:30 p.m. EDT Prime Big Deal Days, nan 2nd Prime Day of 2023, is almost here. The 48-hour mega-sale originates connected Oct. 10.

If you assumed that Amazon would beryllium hosting yet different Prime Day waste successful 2023 for illustration they've done nan past 2 years, you'd beryllium correct. "Prime Big Deal Days" is happening this October, and it's expected to beryllium conscionable arsenic large arsenic July's Prime Day arena (if not bigger).

We've known that Prime Big Deal Days was coming since August, and now we yet person an charismatic date. Let's break down what's new, what different retailers we expect to motorboat competing sales, and more.

When is Prime Big Deal Days?

Prime Big Deal Days originates connected Tuesday, Oct. 10 and will tally done Wednesday, Oct. 11, pinch caller deals and discounts dropping regularly passim nan 48-hour event. Last year's October Prime arena fundamentally kicked disconnected nan vacation shopping season; nan Black Friday earlier Black Friday, if you will (except connected a Tuesday).

What's caller astir Prime Big Deal Days this year?

Honestly, not that overmuch (besides nan name). Prime Big Deal Days will fundamentally beryllium par for nan people erstwhile it comes to what each large Prime events person shape-shifted into: Two days, 1 large event, and tons of deals.

While not yet confirmed, Amazon whitethorn besides opt to bring backmost their caller "invite-only deals" for Prime Big Deal Days. Introduced during nan caller July Prime Day event, nan invite-only deals programme included 10 products that Amazon expected to waste retired during nan waste (like a 43-inch 4K smart TV for $100), and served to alleviate immoderate of nan frenzied chaos that typically surrounds nan retailer's biggest doorbuster discounts. Prime members could sojourn these merchandise listings to petition an invitation; nan chosen members received an email pinch a unsocial nexus to bargain nan point astatine immoderate constituent during nan event. Amazon didn't explicate really it picked these fortunate eligible shoppers; each we cognize is that these typical deals were exclusive to Prime members (paid and trial).

What not to bargain during Prime Big Deal Days

Not each of those "millions of deals crossed categories" will beryllium worthy adding to your cart. After covering Prime Day events for years, here's what we'd recommend skipping:

  1. Anything from Ring. The location information company's celebrated video doorbells ever get really inexpensive during Prime events since Ring is an Amazon brand, but they're yet a privacy nightmare.

  2. Toys. While Amazon usually offers immoderate decent artifact deals during Prime events, we deliberation it's champion to prevention your artifact shopping for Black Friday — the vacation play brings caller releases and a boatload of deals.

  3. Video crippled consoles. Hold disconnected connected upgrading until vacation income and bundles commencement trickling retired successful November — that's erstwhile we'll commencement seeing nan real deals.

  4. Almost thing sold and shipped by a third-party seller. Third-party merchants connected Amazon aren't scammers crossed nan board, but buying thing from a seller you don't admit tin beryllium risky. (Fake reviews and counterfeit listings are measurement much communal — and convincing — than you'd think.) Stick pinch products that person "Ships from" and "Sold by" nether their "Buy Now" buttons conscionable to beryllium safe.

  5. Any woody that seems excessively bully to beryllium true. Amazon has a bad wont of inflating MSRPs to make discounts look amended than they really are. You tin verify whether a woody is legit aliases not by comparing prices crossed different awesome retailers and moving nan merchandise done camelcamelcamel, a free Amazon price-tracking site.

  6. Anything you get nan impulse to impulse-buy. Are you buying a caller TV because you really request a caller TV, aliases conscionable because it's $100 disconnected correct now?

Who's competing pinch Prime Big Deal Days?

Nothing has been confirmed yet, but if July's Prime Day is thing to spell disconnected of, we expect to spot Walmart, Target, and Best Buy each throwing their hats into nan anti-Prime Day ringing erstwhile again.

Back successful July, Walmart hosted Walmart+ Week, a seeming description of past June's Walmart+ Weekend that much straight competed pinch Prime Day.

Meanwhile, Target ran 1 of its semi-annual Circle Week income from Sunday, July 9 to Saturday, June 15. (A full existent week!) Billed arsenic its "biggest waste of nan season," nan arena was opened to members of nan retailer's wholly free Target Circle loyalty program.

Finally, Best Buy revived its Black Friday successful July arena from Monday, July 10 to Wednesday, July 12 successful stores, online, and connected its mobile app. The waste was unfastened to everyone, but members of nan retailer's My Best Buy Plus and My Best Buy Total plans sewage entree to typical promotions and amended discounts connected definite items. (Subscriptions costs $49.99/year and $179.99/year, respectively.)

Prime Big Deal Days tips and tricks

Aside from aggressively lurking connected Amazon's dedicated Prime Big Deal Days page (and reference our sum of nan sale), location are respective ways to guarantee you don't miss retired connected a awesome deal:

  1. Sign up for invite-only deals. (If applicable.)

  2. Organize your Amazon Wish List. Amazon's virtual shopping database characteristic puts each of your must-haves successful 1 convenient spot truthful you tin spot which ones are connected waste for Prime Day astatine a glimpse (instead of flipping betwixt links and tabs). Check retired Mashable's guide to "wishlisting" for much intel.

  3. Download nan Amazon Shopping mobile app. The app features a Prime Day arena page wherever you tin group woody alerts for your caller Amazon searches and views; you'll get pinged pinch a push notification arsenic soon arsenic an connection goes live.

  4. Take advantage of Alexa's advanced woody alerts feature. Amazon's virtual adjunct tin notify you of a waste connected an point successful your Wish List, Shopping Cart, aliases "Saved for Later" queue up to 24 hours earlier it goes live. Enable nan characteristic connected a newer-gen Echo smart speaker, and you'll spot its ray ringing move yellowish (or you'll get a pop-up alert) whenever an point you've saved has a discount successful nan pipeline. You tin past inquire for much accusation astir nan deal, group a reminder for erstwhile it's available, and moreover springiness Alexa support to bid it for you utilizing your default costs info erstwhile nan clip comes.

Frequently Asked Questions

Prime Day is an yearly sitewide waste that Amazon puts connected for members of its Prime subscription service. First held successful 2015 successful grant of Amazon's 20th anniversary (with mixed success), it was primitively plugged arsenic a "one-day-only arena filled pinch much deals than Black Friday." In nan years since, it's shape-shifted into a 48-hour matter that's preceded by a fewer weeks of preview offers. "Prime Day" is simply a misnomer astatine this point.

You tin people nan Prime arena deals without committing to a paid Prime rank by signing up for a 30-day free trial astir nan arena (as agelong arsenic you haven't completed a proceedings pinch that email reside yet). Just retrieve to cancel it arsenic soon arsenic nan waste is complete to debar getting charged.

Prime's existent yearly complaint is nan consequence of a 17% price bump past outpouring (from $119 to $139), which wasn't wholly unexpected: Amazon has accrued its rank fees by $20 every 4 years since 2014. But nan looming threat of a recession tin make that costs difficult to swallow correct now — especially erstwhile Walmart and Best Buy's rivaling subscription services costs $98 and $49.99 per year, respectively.

That being said, $139 is still a stellar worth erstwhile you facet successful each nan perks Prime includes; free two-day (or faster) shipping connected millions of items is conscionable nan extremity of nan iceberg. Subscribers get complete on-demand entree to nan Prime Video library, which has nan biggest movie collection of each nan awesome U.S. streaming services. (A $139 yearly Prime rank is almost $50 cheaper than a year's worthy of a Standard Netflix plan.) You besides person free rein of nan Prime Music, Prime Gaming, and Prime Reading libraries, successful lawsuit you someway tally retired of things to watch.

Amazon sweetens things moreover further pinch unlimited photograph retention via Amazon Photos, positive a free year's worthy of Grubhub+ that's weighted astatine astir $120 itself. All things considered, Prime easy pays for itself if you usage it to its afloat extent.

If you haven't been a Prime personnel wrong nan past 12 months, you tin motion up for a free 30-day proceedings by pursuing these steps:

  1. Visit

  2. Click connected nan orangish fastener that says "Start your free 30-day trial."

  3. Sign successful aliases create an Amazon account.

  4. Add a costs method and a billing address. (Don't interest — you won't beryllium charged upfront.)

  5. Click nan yellowish fastener that says "Activate your free trial."

After your proceedings play ends, you'll automatically beryllium upgraded to a paid rank scheme for $14.99 per period aliases $139 per year. (The second saves you conscionable complete $40 annually, FYI.)

Getting your degree? Anyone pinch a .edu email reside tin return advantage of a free six-month proceedings that converts to a $7.49-a-month paid tier nether nan Prime Student program. (You tin thrust retired that complaint for 4 years aliases until graduation, whichever comes first.) As a member, you're entitled to respective prize offers connected apical of nan modular Prime perks:

  • A month's worthy of free 24/7 homework thief from Course Hero

  • A free three-month proceedings of Calm Premium, which renews astatine a discounted complaint of $8.99/year (normally $69.99/year)

  • Up to 10% disconnected flights and hotels via StudentUniverse

EBT and Medicaid cardholders besides suffice for a discounted monthly rate of $6.99 — you conscionable person to verify your eligibility each 12 months.

author photo

Dylan Haas is simply a Lead Shopping Reporter for Mashable, wherever he covers each things gaming, pets, fitness, and sleep. Before joining nan squad astatine Mashable, Dylan received a B.A. successful Communications from Pace University and contributed to publications for illustration Paste Magazine, Bandsintown, and others pursuing a little stint arsenic a Marketing and Management Assistant successful nan euphony industry.

When he's not penning aliases testing products, you tin find Dylan playing tons of video games, moving out, spending clip pinch loved ones (especially his dog, Stevie), aliases watching reality TV. Follow him connected Twitter astatine @iamdylanhaas, aliases nonstop him an email astatine [email protected].

Mashable Image

Haley is simply a Mashable shopping newsman based successful Chicago. Before joining nan team, she covered authorities for The Milwaukee Journal Sentinel, wrote astir exotic pet ownership for nan Wisconsin Center for Investigative Journalism, and blogged for respective Jersey Shore stars. In her free time, she enjoys playing video games and hanging retired pinch her parrot (Melon) and canine (Pierogi). You tin travel her connected Twitter astatine @haleyhenschel aliases scope her via email astatine [email protected].

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